Elle-HP mining data to give personalized content


Nina Garcia, Editor in Chief of Elle Magazine and Lores HP’s president of imaging and Printing had a meeting At HP Reinvent in 2019 the global partner event. During this meet, Nina Garcia hesitated to pose for a photograph with Lores because she says she's not ready for the photo.

When they asked her about the meeting, she said in the Instagram era you have to be photo-ready. In this meeting, Garcia and Lores gave information about their collaboration and to find a merge for HP in print. Garcia was newly appointed as Head of the Fashion magazine, worked towards the partnership with the HP. They wanted to make things much better.

Elle planned to collect the information's from the customers according to which they can set the cover posters. She also discussed how the cover poster was selected. A person who has a fan base and a prominent social media presence has to be chosen for the cover poster, and that’s how Kim Kardashian was chosen. The poster is a personalized cover from Kim Kardashian, featuring her signature. The next cover poster featured Jennifer Aniston. Lores enquired to Gracia whether there could be a magazine fully personalized for an individual, which according to Gracia is a dream, but can be achieved using the data from the digitized site. He gifted Gracia a blue scarf produced by the HP Stitch machine.

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